As a small business, it is very important to understand branding. A good brand should be timeless and flexible. Labeling a business as “2012 Linens” would be a horrendous idea, and it won’t last. It is limiting and its time will run out. Common sense. The flavor of the 2012 year in the wedding world is the romantic vintage theme. The new style is made in the likeness of one-of-a-kind hipsters and creative artists.
Bridal shops display their modest, lace dresses and planners are going crazy trying to think up yet another way to personalize the most inventive idea for a centerpiece to make their brides’ intimate outdoor wedding spectacular. Candles, crafts, antique furniture. Photographers are popping out of the woodwork with muted tones, cross processing, and warped color curves to make their images old timey and vintage. It would be a wonder to find an old abandoned truck that hasn’t been posed by in a field. Textured, distressed, and yellow. That, my friends, is the vintage style in a nutshell.
You don’t need to be a frequent Tumblr user, Pinterest fanatic, or StumbleUpon addict to know what style I am referring to. Just check out the girl in the thick hipster glasses sitting across from you in the coffee shop. The style of today is yesterday, and as vendors, we serve our clients and give them what they desire for their wedding day.
My question is, how long will this déjà vu fashion last? As wedding professionals and business owners, how much stock do we put into this current fad? Will it last long enough to matter?
Is vintage timeless?
My thoughts are that this vintage epidemic will fade. There will, as well as there should be, always be those artists who will forever stay true to their vintage style and products. However, stay true to your brand and artwork, because without consistency, your branding becomes weak.